Google’s Zineb Ait Bahajji, who is also in the Webmaster Trends team, said that the forthcoming mobile-friendly ranking algorithm, being launched on April 21st, is going to have more influence on Google’s search results than the Google Penguin and Google Panda update.
Google did say while announcing the mobile-friendly ranking algorithm that it would have a powerful impact on search results done on mobiles. This is an important point, even though it is only impacting mobile results, it may have more influence than Panda or Penguin.
It is important to understand the meaning of the statement by Zineb. By saying this, does she mean that where Panda impacted approximately 12% of all English queries and Penguin impacted 4% of all global queries across mobile and desktop, the new algorithm is going to impact about 40% of mobile search queries. Or did she mean that across desktop and mobile, the impact is going to be bigger than Penguin or Panda. Since we know that only mobile search results are impacted by mobile-friendly algorithms, we can assume that she is only talking about the impact on mobile search results.
She did not particularly release a percentage of search results impacted. It is also known that mobile devices are used for approximately 50% of all searches done on Google.
What we can learn from this is that if your website is not mobile-friendly, you should get to work on it, as 50% of your Google traffic is going to come from mobile devices. So, it is important to make your website responsive, so that your mobile traffic is not under a huge risk. Having a responsive website makes you mobile-friendly and helps in attracting huge numbers of targeted traffic.
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