After a lot of scrutiny web designers have reached a conclusion that consumerization is the way to success in web designing. Everyone agrees to it as the upper crust of web designing consists of this and businesses have seen its positive impact. But, there are various misconceptions related to the inner intricacies of web designing. This blog discusses these myths and tries to understand web designing strategies more clearly.
Mixing Designing Terms
The biggest myth that web design services in India have, is not understanding the difference between terms such as user experience, customer experience and service design. User experience focuses on the design pattern and its practice of a single customer touch point. The primary objective is to make the touch point more perceptive. In order to create a wonderful user experience the users should have different competencies such as, user research and analytics, information architecture, interaction design, visual design or front-end developers and content strategies.
The objective of customer experience is to design and place the touch points properly throughout the journey of users. However, if the consistency is broken at any point of time, all your earnest efforts of creating a good user experience will fail.
Understanding Service Design
Similar to customer experience, the objective of service design is to improve online service experience. It is an integrative approach that amalgamates user experience, operational model design tools and design methodologies. The objective is to connect the journey through all touch points and channels, not only in terms of customers but also organizational perspective.
A service designer has lot of responsibilities when it comes to the skills of service design. It includes planning, research and design. The difficult part for him is connecting the engineering to the architecture.
User Experience Is Not the Same as Interface Design
It is normal to consider design as just an ornament. Mixing up ‘user experience’ and ‘user interface’ is a very common mistake. The reason for this is that it has a major role in generating good user experience, while going through online products and services. So, the idea is to understand the different terms.
Interface is a part of user experience. It is much more than pixel-pushing, cosmetics and button placement. It is more holistic and should be everyone’s concern, its not just a problem affecting the ‘artistic’ types.
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